Capture Every Mortgage Lead — From Every Source — Into One Pipeline
High-converting landing pages, embeddable forms, and direct integrations with the lead sources loan brokers actually use. Every inquiry goes straight into your pipeline with the right automation attached — in under 5 seconds.
Check Your Rate in 60 Seconds
No impact to your credit score
The Hidden Cost of Slow Lead Capture
78% of mortgage borrowers go with the first lender who responds. If your leads aren’t flowing into a system that responds instantly, you’re paying for leads your competitor closes.
Leads Leak Everywhere
- Zillow leads arrive via email — you respond hours later
- Website visitors leave without capturing their info
- No landing pages optimized for mortgage inquiries
- Manual data entry from lead sources into your CRM
- No idea which marketing channels drive closings
- Paying for leads that never get a follow-up
Every Lead Captured Instantly
- All sources feed directly into your pipeline — no delay
- High-converting forms on your website capture visitors
- Pre-built “Check Your Rate” and “Get Pre-Approved” funnels
- Zero manual data entry — everything automated
- Source tagging shows exactly which channel produces ROI
- Instant SMS + email response within 5 seconds of inquiry
From First Click to Your Pipeline — Automatically
Every lead follows the same high-conversion path. No manual steps, no delays, no lost inquiries.
LoanPulse average conversion funnel across 500+ brokers
How it works:
Integrates With the Lead Sources Loan Brokers Actually Use
Direct API integrations — not Zapier workarounds. Leads flow into LoanPulse in real time, fully tagged and ready for automation.
🏠 Mortgage Lead Sources
📣 Advertising & Marketing
Plus: manual CSV import, email parsing, phone call tracking, QR code forms, and direct API access for custom sources.
We’ll show you exactly how your current lead sources connect to LoanPulse — live, in 15 minutes.
Book Your Free Demo →Landing Pages & Forms Built to Convert Borrowers
You don’t need a web designer. LoanPulse includes drag-and-drop landing pages and embeddable forms designed specifically for mortgage lead capture.
Pre-Built Mortgage Funnel Templates
Launch in minutes with conversion-tested templates designed by mortgage marketers. Each template is mobile-optimized, TCPA-compliant, and connected to your pipeline.
- “Check Your Rate” — soft credit pull funnel for purchase and refi leads
- “Get Pre-Approved” — full pre-qualification intake form with document upload
- “Calculate Your Payment” — mortgage calculator with lead capture gate
- “Refinance Savings” — rate comparison funnel for refi campaigns
- “Home Buyer Guide” — lead magnet download with nurture sequence
Embeddable Forms
Already have a website? Embed LoanPulse forms anywhere with a single line of code. Forms match your site’s branding and feed leads directly into your pipeline.
- One-line embed code for any website
- Customizable fields, colors, and branding
- Multi-step forms for higher completion rates
- Hidden fields for UTM tracking and lead source attribution
Get Pre-Approved Today
Takes 3 minutes · No SSN required
Speed to Lead: First Response in Under 5 Seconds
Research shows that 78% of borrowers go with the first lender who responds. When a lead enters LoanPulse, the clock starts immediately:
While other brokers are checking their email, your lead has already received a personalized response and a link to book a consultation.
Know Exactly Which Lead Sources Make You Money
Every lead is auto-tagged by source, campaign, and ad set. Track cost-per-lead, cost-per-closing, and true ROI — so you can double down on what works and cut what doesn’t.
Pro Tip: LoanPulse users who review source ROI monthly save an average of $1,200/mo by reallocating ad spend to their highest-converting channels.
Lead Capture for Every Type of Mortgage Professional
Whether you’re running paid ads or relying on referrals, LoanPulse ensures every lead is captured and worked.
Paid Ad Advertisers
Running Facebook or Google Ads? LoanPulse syncs lead forms directly, auto-responds instantly, and tracks every dollar from click to closing — so you know your true cost-per-funded-deal.
Portal Lead Buyers
Purchasing leads from Zillow, LendingTree, or Bankrate? LoanPulse ingests them in real time and fires your speed-to-lead sequence before the borrower moves on to the next lender.
Referral-Based Brokers
Growing through realtor partnerships and past client referrals? Use embeddable forms, QR code landing pages, and referral tracking to systematize your best lead source.
“We were spending $3,000/month on Zillow leads and closing maybe 2 of them. After switching to LoanPulse, we’re closing 5–6 per month from the same spend — because every lead now gets an instant response and a 45-day nurture sequence. The ROI tracking showed us Google Ads was actually our best channel, so we shifted budget accordingly.”Michael Tran — Team Lead, Pacific Coast Lending
Lead Capture — Frequently Asked Questions
How does LoanPulse connect to Zillow and LendingTree?
LoanPulse uses direct API integrations with Zillow, LendingTree, Bankrate, and Realtor.com. When a lead comes in from these sources, it’s automatically added to your pipeline within seconds — tagged by source, loan type, and property details. No manual data entry, no email parsing. We set up the integration during your onboarding.
Can I use LoanPulse forms on my existing website?
Yes. LoanPulse generates embeddable form widgets that you can add to any website with a single line of code — WordPress, Wix, Squarespace, or custom-built sites. The forms match your branding, support multi-step layouts for higher completion rates, and include hidden fields for UTM tracking.
How fast is the auto-response when a lead comes in?
Under 5 seconds for SMS and under 10 seconds for email. This speed-to-lead advantage is critical — studies show that contacting a lead within 5 minutes makes you 21× more likely to qualify them. LoanPulse responds before most brokers even see the notification.
Are the landing pages and forms TCPA compliant?
Yes. All LoanPulse forms include built-in TCPA consent capture, proper disclosure language, and opt-in checkbox configuration. Consent records are logged with timestamps and IP addresses for full compliance documentation. We update disclosures when regulations change.
Can I track which lead sources generate the most closings?
Absolutely — this is one of LoanPulse’s most powerful features. Every lead is auto-tagged by source, campaign, and ad set. The Source ROI dashboard tracks leads, applications, funded deals, and true cost-per-closing for each channel. Most brokers discover they’ve been overspending on their worst channel within the first month. Book a demo to see the reporting live.
What if my lead source isn’t listed?
LoanPulse also supports Zapier (5,000+ apps), CSV import, email parsing, inbound call tracking, QR code forms, and a direct REST API for custom integrations. If you have a unique lead source, our team will help you connect it during onboarding — included at no extra cost.
Stop Paying for Leads You Never Work
Book a demo and we’ll show you how LoanPulse captures, responds to, and converts your leads faster — from every source you use today.
No commitment · No credit card · See your lead sources connected live