Cookie Policy
This Cookie Policy explains how Secure Systems, Inc. uses cookies and similar tracking technologies when you visit the LoanPulse website and use the LoanPulse platform.
This Cookie Policy is part of and should be read alongside our Privacy Policy and Terms of Service. By continuing to use the LoanPulse website and platform (collectively, the “Service“), you consent to the use of cookies and similar technologies as described in this policy, subject to your preferences as indicated through our cookie consent mechanism.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website operator.
Cookies can be set by the website you are visiting (“first-party cookies“) or by third parties whose content or services appear on the page (“third-party cookies“). Cookies may persist on your device for different lengths of time: “session cookies” are deleted when you close your browser, while “persistent cookies” remain on your device for a set period or until you manually delete them.
2. Why We Use Cookies
We use cookies and similar technologies for the following purposes:
(a) To enable essential functionality of the Service, such as maintaining your login session, processing secure transactions, and remembering your account preferences.
(b) To understand how visitors interact with our website and platform, allowing us to identify popular content, diagnose technical issues, and improve the user experience.
(c) To remember your choices and personalize the Service, such as your preferred language, dashboard layout, pipeline views, and display settings.
(d) To measure the effectiveness of our advertising campaigns and deliver relevant advertisements to you on other websites and platforms.
(e) To detect and prevent fraud, abuse, and security threats.
3. Types of Cookies We Use
We categorize the cookies used on the Service into four groups:
Strictly Necessary Cookies
Always active · Cannot be disabledThese cookies are essential for the Service to function correctly. They enable core features such as user authentication, session management, security protections, payment processing, and load balancing. Without these cookies, the Service cannot operate. Because these cookies are strictly necessary, they do not require your consent and cannot be disabled through our cookie preference center.
Performance & Analytics Cookies
Optional · Consent requiredThese cookies collect information about how visitors use the Service, including which pages are visited most frequently, how long visitors spend on each page, and whether error messages are encountered. All information collected by these cookies is aggregated and used solely to improve the performance and usability of the Service. We use Google Analytics and Mixpanel as our primary analytics providers.
Functional Cookies
Optional · Consent requiredThese cookies enable enhanced functionality and personalization. They remember your preferences such as dashboard layout, pipeline column ordering, notification settings, and display configurations. They may also be used to provide features you have requested, such as live chat support. If you disable these cookies, some or all of these personalization features may not function properly.
Marketing & Advertising Cookies
Optional · Consent requiredThese cookies are used to track visitors across websites for the purpose of displaying relevant advertisements. They are placed by third-party advertising platforms and help us measure the effectiveness of our advertising campaigns, retarget visitors who have shown interest in LoanPulse, and limit the number of times you see a particular advertisement. We use Google Ads, Meta (Facebook) Pixel, and LinkedIn Insight Tag for advertising purposes.
4. Specific Cookies We Use
The following tables list the specific cookies used on the Service, organized by category. Cookie names, purposes, and durations may change as we update the Service. This list was last verified on the effective date of this policy.
🔒 Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| lp_session | LoanPulse | Maintains your authenticated session and login state | Session |
| lp_csrf | LoanPulse | Cross-site request forgery protection token | Session |
| lp_device_id | LoanPulse | Identifies your device for security verification and anomaly detection | 1 year |
| lp_consent | LoanPulse | Records your cookie consent preferences | 1 year |
| __stripe_mid | Stripe | Payment fraud detection and prevention | 1 year |
| __stripe_sid | Stripe | Payment session management for secure transactions | 30 min |
| __cf_bm | Cloudflare | Bot management and DDoS protection | 30 min |
📊 Performance & Analytics Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors within a 24-hour period | 24 hours |
| _gat_UA-* | Google Analytics | Throttles request rate to limit data collection on high-traffic pages | 1 min |
| mp_[token]_mixpanel | Mixpanel | Tracks product usage events, feature adoption, and user flows | 1 year |
⚙️ Functional Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| lp_prefs | LoanPulse | Stores UI preferences: dashboard layout, pipeline view, sidebar state | 1 year |
| lp_tz | LoanPulse | Stores your detected timezone for accurate scheduling and timestamps | 30 days |
| lp_notif_dismiss | LoanPulse | Tracks which in-app banners and announcements you have dismissed | 90 days |
| __lc_cid | LiveChat | Identifies returning visitors for live chat continuity | 3 years |
| __lc_cst | LiveChat | Stores live chat session state and conversation history reference | 3 years |
📣 Marketing & Advertising Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores conversion information for Google Ads campa |