Cookie Policy
This Cookie Policy explains how Secure Systems, Inc. uses cookies and similar tracking technologies when you visit the LoanPulse website and use the LoanPulse platform.
This Cookie Policy is part of and should be read alongside our Privacy Policy and Terms of Service. By continuing to use the LoanPulse website and platform (collectively, the “Service“), you consent to the use of cookies and similar technologies as described in this policy, subject to your preferences as indicated through our cookie consent mechanism.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website operator.
Cookies can be set by the website you are visiting (“first-party cookies“) or by third parties whose content or services appear on the page (“third-party cookies“). Cookies may persist on your device for different lengths of time: “session cookies” are deleted when you close your browser, while “persistent cookies” remain on your device for a set period or until you manually delete them.
2. Why We Use Cookies
We use cookies and similar technologies for the following purposes:
(a) To enable essential functionality of the Service, such as maintaining your login session, processing secure transactions, and remembering your account preferences.
(b) To understand how visitors interact with our website and platform, allowing us to identify popular content, diagnose technical issues, and improve the user experience.
(c) To remember your choices and personalize the Service, such as your preferred language, dashboard layout, pipeline views, and display settings.
(d) To measure the effectiveness of our advertising campaigns and deliver relevant advertisements to you on other websites and platforms.
(e) To detect and prevent fraud, abuse, and security threats.
3. Types of Cookies We Use
We categorize the cookies used on the Service into four groups:
Strictly Necessary Cookies
Always active · Cannot be disabledThese cookies are essential for the Service to function correctly. They enable core features such as user authentication, session management, security protections, payment processing, and load balancing. Without these cookies, the Service cannot operate. Because these cookies are strictly necessary, they do not require your consent and cannot be disabled through our cookie preference center.
Performance & Analytics Cookies
Optional · Consent requiredThese cookies collect information about how visitors use the Service, including which pages are visited most frequently, how long visitors spend on each page, and whether error messages are encountered. All information collected by these cookies is aggregated and used solely to improve the performance and usability of the Service. We use Google Analytics and Mixpanel as our primary analytics providers.
Functional Cookies
Optional · Consent requiredThese cookies enable enhanced functionality and personalization. They remember your preferences such as dashboard layout, pipeline column ordering, notification settings, and display configurations. They may also be used to provide features you have requested, such as live chat support. If you disable these cookies, some or all of these personalization features may not function properly.
Marketing & Advertising Cookies
Optional · Consent requiredThese cookies are used to track visitors across websites for the purpose of displaying relevant advertisements. They are placed by third-party advertising platforms and help us measure the effectiveness of our advertising campaigns, retarget visitors who have shown interest in LoanPulse, and limit the number of times you see a particular advertisement. We use Google Ads, Meta (Facebook) Pixel, and LinkedIn Insight Tag for advertising purposes.
4. Specific Cookies We Use
The following tables list the specific cookies used on the Service, organized by category. Cookie names, purposes, and durations may change as we update the Service. This list was last verified on the effective date of this policy.
🔒 Strictly Necessary Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| lp_session | LoanPulse | Maintains your authenticated session and login state | Session |
| lp_csrf | LoanPulse | Cross-site request forgery protection token | Session |
| lp_device_id | LoanPulse | Identifies your device for security verification and anomaly detection | 1 year |
| lp_consent | LoanPulse | Records your cookie consent preferences | 1 year |
| __stripe_mid | Stripe | Payment fraud detection and prevention | 1 year |
| __stripe_sid | Stripe | Payment session management for secure transactions | 30 min |
| __cf_bm | Cloudflare | Bot management and DDoS protection | 30 min |
📊 Performance & Analytics Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated identifier | 2 years |
| _ga_[ID] | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors within a 24-hour period | 24 hours |
| _gat_UA-* | Google Analytics | Throttles request rate to limit data collection on high-traffic pages | 1 min |
| mp_[token]_mixpanel | Mixpanel | Tracks product usage events, feature adoption, and user flows | 1 year |
⚙️ Functional Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| lp_prefs | LoanPulse | Stores UI preferences: dashboard layout, pipeline view, sidebar state | 1 year |
| lp_tz | LoanPulse | Stores your detected timezone for accurate scheduling and timestamps | 30 days |
| lp_notif_dismiss | LoanPulse | Tracks which in-app banners and announcements you have dismissed | 90 days |
| __lc_cid | LiveChat | Identifies returning visitors for live chat continuity | 3 years |
| __lc_cst | LiveChat | Stores live chat session state and conversation history reference | 3 years |
📣 Marketing & Advertising Cookies
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores conversion information for Google Ads campaigns | 90 days |
| _gcl_aw | Google Ads | Tracks click identifiers from Google Ads for conversion attribution | 90 days |
| _fbp | Meta (Facebook) | Identifies browsers for ad delivery, measurement, and retargeting | 90 days |
| _fbc | Meta (Facebook) | Stores click identifiers from Facebook ad clicks for conversion tracking | 90 days |
| li_fat_id | Identifies LinkedIn members for ad targeting off LinkedIn | 30 days | |
| ln_or | Determines if LinkedIn Insight Tag analytics can be performed | 1 day | |
| UserMatchHistory | LinkedIn Ads ID syncing for ad targeting and measurement | 30 days |
5. Other Tracking Technologies
In addition to cookies, we may use the following technologies:
5.1 Web Beacons (Pixel Tags). Small transparent images embedded in web pages or emails that allow us to record when a page has been viewed or an email has been opened. We use web beacons in marketing emails to track open rates and click-through rates, helping us measure the effectiveness of our communications and tailor future content to your interests.
5.2 Local Storage. We may use HTML5 local storage and session storage to store small amounts of data in your browser for performance and functionality purposes. Local storage is similar to cookies but can store larger amounts of data and is not transmitted to our servers with each request. You can clear local storage through your browser settings.
5.3 Software Development Kits (SDKs). Our mobile applications may use SDKs from third-party providers (such as Google Firebase, Mixpanel, and crash reporting tools) that collect device information, usage data, and performance metrics. These SDKs function similarly to cookies in a mobile environment and are subject to the same categories and consent requirements described in this policy.
5.4 Server-Side Tracking. Certain analytics and conversion tracking may be performed on our servers rather than in your browser. Server-side tracking processes data such as page views, form submissions, and conversion events on our infrastructure before transmitting aggregated insights to analytics platforms. This approach may reduce the number of cookies placed on your device while still providing necessary analytics functionality.
6. Cookie Duration
Cookies used by the Service fall into two categories based on their lifespan:
6.1 Session Cookies. Session cookies are temporary and are deleted from your device when you close your browser. We use session cookies for essential functions such as maintaining your login state, storing CSRF tokens, and managing payment sessions. Session cookies are not used for tracking or advertising.
6.2 Persistent Cookies. Persistent cookies remain on your device for a specified period (as indicated in the tables in Section 4) or until you manually delete them. We use persistent cookies for analytics, remembering your preferences, and advertising. The maximum duration of any persistent cookie used by the Service is three (3) years (for LiveChat identification), though most persistent cookies expire within 90 days to 1 year.
7. Managing Your Cookie Preferences
You have several options for managing cookies:
7.1 Cookie Consent Banner. When you first visit our website, you will see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer of any page on our website.
7.2 Browser Settings. Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, accept all cookies, or notify you when a cookie is being set. The process for managing cookies varies by browser. Consult your browser’s help documentation for instructions specific to your browser:
7.3 Third-Party Opt-Out. You can opt out of interest-based advertising by specific third-party providers through the following mechanisms:
7.4 Mobile Device Settings. On mobile devices, you can limit ad tracking through your device settings. On iOS, navigate to Settings → Privacy & Security → Tracking. On Android, navigate to Settings → Privacy → Ads. These controls affect advertising identifiers used by mobile apps, including the LoanPulse mobile app.
7.5 Global Privacy Control. We recognize and honor the Global Privacy Control (GPC) signal. If your browser or extension sends a GPC signal, we will treat it as a request to opt out of the sale or sharing of personal information and non-essential cookie tracking, to the extent required by applicable law.
8. Impact of Disabling Cookies
You are free to decline non-essential cookies. However, disabling certain cookies may affect your experience:
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or applicable legal requirements. If we make material changes, we will notify you by updating the “Last Updated” date at the top of this page and, where appropriate, by displaying a notice on our website or resetting your cookie consent preferences so you can make an informed choice under the updated policy.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.
10. Contact Us
If you have questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us:
For broader questions about how we handle your personal information, please refer to our Privacy Policy.
© 2026 Secure Systems, Inc. All rights reserved. LoanPulse is a registered trademark of Secure Systems, Inc.
Incorporated in the State of Delaware.